Mobile has become such a big part of our lives and it seems like it has happened overnight. Consumers are more likely to turn their car around to go back home to get their phone then if it was their lunch or wallet. As marketers try to figure out how to leverage this new way consumers consume their content it is important to understand the stats behind it. Apps are a large part of the mobile space but also an unknown for most marketing. This presentation is a good starting point to understand the impact mobile apps have on our customers. Have you thought about an app for your business? What would make you build one? How do you see it impacting your bottom line? What do you think needs to be in an app to keep customers engaged? These are just a few questions I am thinking of any thoughts please leave a comment I would be interested to hear what you have to say.
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