Calender support for email marketing

Have an event that you want to promote, maybe a wine tasting, beer tapping or a party for your 25th year in business.  Then you need to continue to read.  As marketers we have certain initiatives each year that are one day events that entail driving mass amounts of people to locations.  One of the hardest parts of creating these events is actually getting people to attend.  Since we live in the computer age and we all have some form of a digital calendar either it be Google calendar, outlook or iCal that we check on a daily bases.

So our email program is a perfect way to seize the opportunity to get on peoples calendar for the events we are planning.  Why not make the a call to action to add the event to your customers calendars so they are reminded of your event.  Below is a great example of a restaurant using this in their email message as well as a how to add an Outlook invite to your email marketing message.  Note that I only have the Outlook option you can also do this with other calendars but could vary based on calendar application.  I look forward to receiving your event messages and adding to my calendar.

Email Message 

Outlook Invite

Brio did a really nice job in introducing you to the offer and then setting the expectation that this is a one day event to create that sense of urgency that every marketer is looking to do.  They then took it one step further and made the secondary call to action to add to your Outlook Calendar as a reminder.

So by know I am sure you are all jumping out of your seat screaming at the top of your lungs "HOW DO I DO THIS".  Well you are in luck here is a quick video showing you how easy it is to:

1. Create the Event in Outlook (Good idea to put details of the Event in the body of the newly created Event.
2. Save Event as .ics file (save to public space within Dropbox
3. copy url of Event from the Dropbox folder.
4.  Place url in Email Marketing Message (Recommend using call to action button)